R.U. Outside and King of Fleece Partnership.
 





R.U. Outside of Driggs, Idaho, and King of Fleece of Williamsville, NY, are pleased to announce a new "East meets West" partnership. King of Fleece (KOF) is a concept and design firm for the active sports enthusiast, and they have entered an exclusive distribution agreement with R.U. Outside (RUO), an outdoor clothing company that markets to the snowmobile, ski and street motorcycle markets. "R.U. Outside is a market leader providing high performance outdoor clothing and gear," according to KOF founders Jim Morabito and Larry Paul, "and we are ecstatic to be associated with them." RUO President Rick LaBelle adds that "King of Fleece brings cutting-edge design concepts and thorough knowledge of the snowmobile and motorcycle markets. It's a perfect fit for us moving forward." Initial KOF products that RUO will market include the Sonic Splitweight"! Sock, a Splitweight"! removable liner featured in the new RUO Bill Townsend Boot, a revolutionary new Splitweight"! fleece half-zip top, plus unique headwear pieces. The need for layering is reduced with each of these products, which provide unmatched quality and versatility. Paul continues, "KOF is led by true enthusiasts, and our mission is to design and develop the best possible gear for others who share these same passions. We constantly ask ourselves how we can make the perfect product, products that will make time on the sled or bike even better. Then, we go to work until we achieve that." LaBelle confirms, saying that "RUO has been in business for nearly 15 years, and the products that KOF has developed are the best thought-out, most unique, versatile and highest quality we have ever seen." Explaining how the two companies met, Morabito says "Larry and I met Rick LaBelle almost 10 years ago when we started buying from his company as individuals, and we became instant friends. We were impressed by the honesty and integrity of RUO and, what do you know, we're in business together." LaBelle says that "Jim and Larry are great people, and we share the same business philosophy: top notch products that exceed expectations, fair prices, backed by the highest level of personalized service in the industry." Paul concludes, "SplitWeight (tm) is the first in a long line of products from this new RUO/KOF partnership, and there are dozens of new products in the pipeline, so stay tuned." R.U. Outside can be reached at 1-800-279-7123,  King of Fleece can be contacted at 716-868-9881